Sinapsis Lab, Neuroscience applied to leadership for the development of emotional and non-verbal intelligence, to improve the ability to connect with, involve and influence others and build positive relationships. 100% practical methodology based on proven scientific research.

PAUL EKMAN:

Dr Paul Ekman has dedicated his 40-year-long career doing research in the fields of communication, emotions and deception. He is considered one of the world’s top 100 most influential psychologists. He was the first person to scientifically demonstrate the seven universal emotional facial expressions (all humans express these emotions in exactly the same way). The expressions are: happiness, disgust, contempt, surprise, anger, sadness and fear.

He is the author of a number of scientific publications including 15 books, of which “Telling lies” and “Emotions revealed” are worth highlighting. He was scientific consultant on the FOX series “Lie to me.” His methodology is being used by Disney Pixar, The Department of National Security, Health Service, Apple and Emirates Airlines among others.

The contents of the programmes offered by Sinapsis Lab are based totally on scientific research, which differs significantly from other courses that include theory and unproven myths

 EXECUTIVE PRESENCE

EXECUTIVE PRESENCE:

We perceive the presence of someone through the way they act and communicate, mainly because of the impact of their non-verbal communication.

Research teaches us that our brain makes continuous judgments. It decides in seconds if the person we are speaking to is competent and trustworthy based on non-verbal communication. People who possess this so-called executive presence are authentic and able to transmit this self-confidence. They transmit honesty, security, competence and self-control in any situation. This generates trust, which is necessary for any competent leader.

LEADING YOURSELF:

How do you carry out your conversations? Are you meticulous or do you go straight to the point? Do you inspire confidence? Have you ever had a boss you couldn’t read?

If you want answers to these questions the Sinapsis Lab progamme will help you to discover your own communication style and the style of your interlocutors. You will learn how to connect with others, to listen to them, to identify and understand their emotions. You will understand the keys of empathy, how to build rapport, improve your capacity to connect, involve and influence others in order to build constructive and positive relations.

NON-VERBAL COMMUNICATION – Catalina Pons

To know and use body language appropriately will help us to build more positive relationships with others, strengthen connections, communicate ideas and opinions in a persuasive way or improve the results of our conversations. Acknowledged for her skills in interpersonal communication and expert in public speaking, Catalina Pons, offers us the opportunity to make ourselves truly aware of non-verbal communication.

BUY

EMOTIONAL SKILLS AND LIE DETECTION, PAUL EKMAN INTL:

Programme designed by Paul Ekman Intl, based on his research and methodology. You will learn the cerebral functioning of emotions and your own emotional profile. You will acquire techniques to manage your responses and thus avoid reacting without thinking.

You will learn to read the verbal and non-verbal behaviour of others, learn how to analyse a person to evaluate if this person is telling the truth or lying, by means of a scientifically proven method. Catalina Pons, is one of the few professionals in the world accredited as an associate of Paul Ekman Intl. able to deliver the contents.

EMOTIONS AND FACIAL EXPRESSIONS:

Micro expression are facial expressions that occur very rapidly. They can be observed for 1/25th of a second. They are involuntary and show the true emotions of a person. They can occur, as a result of a conscious suppression on the part of the person or they can be repressed unconsciously.

Every person shows micro expressions and nobody can hide them. Reading micro expressions is key for improving emotional awareness and the detection of deception. Learning to detect micro expressions will help you to detect hidden emotions, identify the different emotions that people experience, develop your capacity for empathy and a better understanding of other people and how to respond effectively in order to develop positive and constructive relations.

 NEUROSCIENCE FOR LEADERSHIP

NEUROBIOLOGY  TO LEAD:

Sinapsis-Lab proposes an approach to sales techniques based on the capacity to establish empathy with the client with the aim of building stable and long lasting relations. You will learn the process of emotional and rational decision making, the balance between the system of cerebral reward and the aversion to loss. The keys to communication to enable you to influence, convince and persuade in the different phases of a commercial interview. You will practise the technique of mirroring, which according to research increases sales by up to 20%

Objectives:

  • Understand the process of emotional and rational decision making of the client.

  • Learn the keys to generate empathy, trust and credibility.

  • Strengthen your verbal and non-verbal communication.

  • Know what to ask and how to listen in the different phases of a commercial interview

  • Read and understand the client’s body Language.

  • Practise the technique of mirroring.

  • Increase your sales between 5 and 20% .

NEUROSALES:

Sinapsis-Lab proposes an approach to sales techniques based on the capacity to establish empathy with the client with the aim of building stable and long lasting relations. You will learn the process of emotional and rational decision making, the balance between the system of cerebral reward and the aversion to loss. The keys to communication to enable you to influence, convince and persuade in the different phases of a commercial interview. You will practise the technique of mirroring, which according to research increases sales by up to 20%

Objectives:

  • Understand the process of emotional and rational decision making of the client.

  • Learn the keys to generate empathy, trust and credibility.

  • Strengthen your verbal and non-verbal communication.

  • Know what to ask and how to listen in the different phases of a commercial interview

  • Read and understand the client’s body Language.

  • Practise the technique of mirroring.

  • Increase your sales between 5 and 20% .

NEGOTIATION SKILLS:

A programme to help you master non verbal intelligence” in negotiations. We will increase your ability to understand and decipher what is happening beyond the spoken words in order to reach a superior level of influence and translate it into results. You will understand the process of emotional and rational decision making, the balance between the system of cerebral reward and the aversion to loss. You will learn to read the verbal and non-verbal behaviour of others and how to analyze a person to see if they are telling the truth or lying.

Objectives:

  • Understand the process of rational and emotional decision making of your interlocutors.

  • Increase you capacity to understand, “read” what the other person is feeling and thinking.

  • Control your own body language, understand what you are communicating.

  • Learn how to generate trust and credibility.

  • Recognize basic emotions and the corresponding facial expressions, “see”  micro expressions

  • Improve your skills in order to analyze truth and deception.

PRESENTATION SKILLS:

A programme designed to learn how to carry out  presentations that capture the attention of the audience, motivate and obtain the desired results. It is a practical workshop, the participants will deliver  presentations which will be filmed and analyzed.

Speaking Style:

Sinapsis Lab has developed a methodology of delivery with proven success with hundreds of particpants. The course is structured in seven steps to convince an audience.

  • A powerful opening, how to make a good first impression

  • Eye contact with the audience throughout the presentation, how to use eye contact effectively

  • Voice control, voice projection, intonation, speed and pitch.

  • Control of body language, how to avoid dissonance with the verbal message.

  • Movement with intention, how to use space

  • Concentration on the public, not on yourself, the key for empathizing with the audience

  • Preparation before starting, control of your attitude and relaxation techniques

Content of the Presentation:

  • The three essential components of a presentation.

  • Speak clearly and concisely.

  • When and how to use visual aids?

  • Know your audience what interests them about your presentation?.

  • Storytelling neuroscience has confirmed the power that stories have in making deep emotional connections and capturing the audience

TRAINING WITH VIRTUAL REALITY:

Public Speaking is the cause of much anxiety. Stage fright is normal and can even help to make your presentations more powerful,but on occasions, this excess of adrenal can paralyze you and become a problem.

Sinapsis-Lab has created a specific programme to help overcome this problem by means of  training using Virtual Reaity. This opportunity to practise in a real life scenario and make you live the situation in a training environment will help you to improve your emotional control and reactions in real life situations. The trainer will monitor the biological response of the participant in order to understand the reasons for these changes in reaction and to formulate an action plan.

The programme is individual and totally tailor made. Delivered by Dra. Catalina Pons.

“Emotions change how we see the world and how we interpret the actions of others.”

Dr. Paul Ekman

“Lo más importante de la comunicación es escuchar lo que no se dice”

Peter Drucker

“Lo que eres se expresa con tanta fuerza que no puedo oir lo que dices”

Ralph Waldo Emerson

“In any transaction that matters whether it’s between lovers, between parent and child, between salesman and client, between doctor and patient, between suspect and interrogator, between adversaries at an election, emotion is what we’re looking for. Emotions tell us what matters”

Dr. Paul Ekman

“Hablar es una necesidad, escuchar es un arte”

Goethe, Johann Wolfgang

Catalina Pons, doctor, MBA, specialist in communication

Leadership communication/ Emotional Skills/ Executive presence/ neuroscience for leadership

Her wide experience in the commercialization of high value services, both  one on one, public presentations and press conferences, together with her training in medicine and  management, has allowed her to successfully apply the advances in Neuroscience to interpersonal communication, both to lead and sell.

She is an expert in body language applied to sales and leadership. She is the author of the book ‘Comunicación No Verbal’ ’Non-verbal communication’ (Nov. 2015, Editorial Kairós).

 She has developed her own methodology of  Training&Coaching to improve interpersonal communication skills. She is a teacher of  Leadership Communication in ESADE Executive Education

Catalina is one of the few professors in the world  accredited as associate of Dr. Paul Ekman Intl able to deliver the contents of  de Emotional Skills and  analysis of credibility and lie detection.

Sinapsis Lab programmes are based on proven scientific research.

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Pedro Bermejo

Licenciado y doctor en Medicina por la Universidad Autónoma de Madrid con la especialidad en Neurología por el Hospital Universitario Puerta de Hierro.

Es máster en Neurociencia y Biología del comportamiento y máster en sueño por la Universidad Pablo de Olavide de Sevilla y máster en dirección médica por el CEU. Es jefe de Neurología de la Fundación Instituto San José y adjunto de neurología del Hospital Universitario Puerta de Hierro. Es profesor de neuromarketing del Centro de Estudios Financieros y la Universidad de Granada. Presidente de la Asociación Española de Neuroeconomía y de la Asociación Española de Daño Cerebral. Fundador las empresas Instituto Neurológico Beremia, Walden Medical NDT y el Instituto de Neuroeconomía e Inversión en Valor.

Cuenta con más de setenta publicaciones en revistas médicas y más de cien comunicaciones a congresos. Autor de varios libros de neurociencia aplicada a la economía y la gestión empresarial, entre los que destacan Neuroeconomía. Cómo piensan las empresas; Cerebro rico, cerebro pobre. Una introducción a la neuroeconomía, y Tu dinero y tu cerebro.

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